Our mission

Committed to creating extremely well-designed products that are built to last.

The team

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Co-founder, Design

Jinsop grew up in six different countries. Since then, he has given a TED talk and has appeared on Netflix and the Discovery Channel. With over a decade in design, he has won several awards and has worked with companies such as Range Rover and Samsung. He divides his spare time between motorbikes, cars, watches, vintage electronics and family (not necessarily in that order). 

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Co-founder, Marketing

Born and raised in California, Daniel graduated from UC Berkeley. He has spent a decade in global sales and marketing, playing a key role in expanding a local firm into a multi-national company. Apart from making a mean cocktail, Daniel collects sneakers and guitar pedals. He has never beaten his mom at golf, for which his mom mocks him mercilessly. 

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After graduating from the London School of Economics, Won has worked at a variety of finance positions at some of the world’s largest funds in London and Hong Kong. His most recent role was the Head of Strategy and Analytics at CloudKitchens, Travis Kalanick’s new global venture. When he’s not doing finance stuff, Won likes to play fetch with his dog, a shih tzu.  

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Dr. Craig
Advisor, Engineering

Craig is currently the head engineer at a Fortune 500 multi-national firm. With over 15 years of experience, he specializes in developing products that both impact the future and benefit the environment. Craig is also an avid fan of bicycles, MMA, classic rock and knitting. Ok, maybe not knitting.

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Advisor, Technology

Orlando received his undergraduate degree from the University of Cambridge. After spending a decade as a technology journalist, he is now the Head of Research at a technology company in London. Apart from riding motorcycles, Orlando makes an amazing tartar sauce. The fish-n-chips are store bought.  

Size guide


Wrist circumference




5 – 6 ½ in.

6 ½ – 7 in.

7 – 7 in.

5.8 – 6.5 in.

6.5 – 7.1 in.

7.1 – 7.6 in.

15 – 16.5 cm

16.5 – 18 cm

18 – 19.5 cm

What's my wrist size?

There are two ways to measure your wrist:

  1. With a soft tape measure.
    Wrap a soft tape measure around your wrist where you want to wear the bracelet. Make sure the tape measure is snug around your wrist.
  2. With everyday items.
    Wrap a piece of string or a strip of paper snugly around your wrist.
    Mark the spot where the string or paper overlaps, and measure the length with a ruler.
  3. With our printable measuring tool.
    Go to printable tool.