a bracelet hero image

Introducing The Counter

reddot design award 2021 logo

The Counter: industrial design and precision manufacturing combined in a bracelet you’d actually want to wear. 

The Red Dot is a coveted product design award that is over 60 years old. We are proud to have received an award this year. 

Comes in 3 sizes. Sign up to pre-order at a 50% discount.
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We don't do jewelry.
We do products.

For the longest time, we’ve been looking for a decent bracelet. But existing bracelets all look and feel like jewelry. Like many people, we don’t want to wear jewelry. We like well-designed, well-built products.

So at Ad Antic, we took a different approach. We designed a bracelet using the same process and technology used in product development. In short, we’ve made a product that you wear on your wrist.

bracelet front shot that is slightly angled

Built to last

To ensure a high-end product, the manufacturing process uses the same materials and techniques used in watchmaking. Components are precisely machined to exact tolerances, then hand-finished and assembled by serious people. The Counter is also fully recyclable but

hopefully you’ll never want to.  Ad Antic’s bracelets are made to last a very long time. Our manufacturer is based in Seoul, South Korea. With over 300 employees, their clients include the likes of Google, Amazon and Samsung.

close up of a bracelet

Inspired by the driving experience

For the theme of our first bracelet, we looked to cars for inspiration. From Porsches to Hondas, Alfas to Jeeps, our goal was to reference these iconic cars in the form of a bracelet. And while there have been other attempts at car-inspired

accessories we wanted to be the first to do this well. The final design takes the best elements from iconic cars, including a component that is crucial to the driving experience: the tachometer. The Counter takes its name from the ‘rev counter.’ 

illustration of a hand with a bracelet in view

With a clean, tasteful design, our product suits any style and setting. Whether you’re dressed up or down; at work, at play or at home. 

A lot of research and testing was conducted to design a shape that's comfortable to wear for long periods of time. Choose from one of three sizes depending on the circumference of your wrist.

Three sizes. The perfect fit.
Check out our size guide.

Wearable, comfortable &
adaptable for any situation.

Size

Wrist circumference

Medium

Large

X-large

15 – 16.5 cm

16.5 – 18 cm

18 – 19.5 cm

5 – 6 ½ in.

6 ½ – 7 in.

7 – 7 in.

head on bracelet photo with line graph background

Specifications

Product name
The Counter

Product type
Wrist cuff

Design features
Better than the
competition

Materials
Surgical stainless steel
(316L), aluminum.
100% recyclable.

Finish
CNC machine,
hand brushed
(main cuff part).

Colors
Silver with black insert, white dashes and red redline.

Dimensions (medium)
55 x 66 x 7 mm
2.17 x 2.6 x 0.28 inches

Weight (medium)
17 grams
0.6 ounces

Country of origin
South Korea

Size guide

Size

Wrist circumference

Medium

Large

X-Large

15 – 16.5 cm

16.5 – 18 cm

18 – 19.5 cm

5 – 6 ½ inches

6 ½ – 7 inches

7 – 7 inches

What's my wrist size?

There are three ways to measure your wrist:

  1. With a soft tape measure.
    Wrap a soft tape measure around your wrist where you want to wear the bracelet. Make sure the tape measure is snug around your wrist.
  2. With everyday items.
    Wrap a piece of string or a strip of paper snugly around your wrist.
    Mark the spot where the string or paper overlaps, and measure the length with a ruler.
  3. With our printable measuring tool.
    Go to printable tool.

Wrap a soft tape measure around your wrist where you want to wear the bracelet. Make sure the tape measure is snug around your wrist.

  1. Wrap a piece of string or a strip of paper snugly around your wrist.
  2. Mark the spot where the string or paper overlaps, and measure the length with a ruler.

With our printable measuring tool.
Go to printable tool.

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