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The Counter: industrial design and precision manufacturing combined in a bracelet you’d actually want to wear.
The Red Dot is a coveted product design award that is over 60 years old. We are proud to have received an award this year.
For the longest time, we’ve been looking for a decent bracelet. But existing bracelets all look and feel like jewelry. Like many people, we don’t want to wear jewelry. We like well-designed, well-built products.
So at Ad Antic, we took a different approach. We designed a bracelet using the same process and technology used in product development. In short, we’ve made a product that you wear on your wrist.
To ensure a high-end product, the manufacturing process uses the same materials and techniques used in watchmaking. Components are precisely machined to exact tolerances, then hand-finished and assembled by serious people. The Counter is also fully recyclable but
hopefully you’ll never want to. Ad Antic’s bracelets are made to last a very long time. Our manufacturer is based in Seoul, South Korea. With over 300 employees, their clients include the likes of Google, Amazon and Samsung.
For the theme of our first bracelet, we looked to cars for inspiration. From Porsches to Hondas, Alfas to Jeeps, our goal was to reference these iconic cars in the form of a bracelet. And while there have been other attempts at car-inspired
accessories we wanted to be the first to do this well. The final design takes the best elements from iconic cars, including a component that is crucial to the driving experience: the tachometer. The Counter takes its name from the ‘rev counter.’
With a clean, tasteful design, our product suits any style and setting. Whether you’re dressed up or down; at work, at play or at home.
A lot of research and testing was conducted to design a shape that's comfortable to wear for long periods of time. Choose from one of three sizes depending on the circumference of your wrist.
Size
Wrist circumference
M
L
XL
5 ⅞ – 6 ½ in.
6 ½ – 7 ⅛ in.
7 ⅛ – 7 ⅝ in.
15 – 16.5 cm
16.5 – 18 cm
18 – 19.5 cm
5.8 – 6.5 in.
6.5 – 7.1 in.
7.1 – 7.6 in.
Specifications
Product name
The Counter
Product type
Wrist cuff
Design features
Better than the
competition
Materials
Surgical stainless steel
(316L), aluminum.
100% recyclable.
Finish
CNC machine,
hand brushed
(main cuff part).
Colors
Silver with black insert, white dashes and red redline.
Dimensions (medium)
55 x 66 x 7 mm
2.17 x 2.6 x 0.28 inches
Weight (medium)
17 grams
0.6 ounces
Country of origin
South Korea
Launching on Kickstarter.
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Size
Wrist circumference
M
L
XL
5 ⅞ – 6 ½ in.
6 ½ – 7 ⅛ in.
7 ⅛ – 7 ⅝ in.
5.8 – 6.5 in.
6.5 – 7.1 in.
7.1 – 7.6 in.
15 – 16.5 cm
16.5 – 18 cm
18 – 19.5 cm
There are two ways to measure your wrist:
Download our printable tool. International (A4) | US (Letter)
